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News & Blogs

News, insights, and opinions from BBT. Topics include digital trends, business performance, design, BBT news, our office dogs, and opinion pieces.
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Takeaways from the Smarter Data Meets CX conference

Mike Taylor and Hannah Tarbotton recently attended Marketing Association's Smarter Data Meets CX conference and
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Innovation and Renovation in the Face of a Recession

Amidst inflationary pressures and recession fears, 84% of New Zealand business leaders are pushing ahead
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Designed to Perform: Inclusive Design

Inclusive design is an approach that considers users' diverse needs and abilities, including those with
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Designed to Perform: The narrowing UX experience

With rounded corners and floating buttons, web design is starting to look a lot like
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How Acme Supplies Reshaped the B2B Experience and Achieved 150% Growth in Online Sales

When Hawkes Bay stationery giant Acme Supplies partnered with BBT to digitalise their business, understanding
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Could AI and bots power your next hotel stay?

62% of millennials and 43% of Gen Z indicated they would rather interact with a
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Power Forward #3: Mental Barriers to Digital Transformation

The impetus for digital transformation has never been higher. However, the core challenge for most
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Power Forward #2: The Personalisation Paradox

Consumers value their privacy, but they also expect companies to provide personalised interactions. With the
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Power Forward #1: Talent Shortage and the Employee Experience (EX)

With the talent shortage expected to persist in 2023, how businesses engage current staff and
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Why performance-centricity isn’t just about performance marketing

With our evolved brand visuals and refined proposition come a new purpose, "we unbound bold
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Designing the next chapter: BBT’s new visual story

More than just a pretty face - our new brand design focuses on what we
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Are your campaigns nibbling on cookie crumbs?

As the cookie crumbles, we look at the basics of building your first-party data strategy
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BBT boosts design and digital performance capabilities with two new hires

Independent digital agency BBT recently welcomed two new hires, Hannah Young and Grace Davies, to
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BBT welcomes Marshall Norbitt to its Digital Products team

Independent digital agency BBT recently welcomed Marshall Norbitt as Project Manager
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E-Books

E-books and guides from BBT. Topics include digital trends, design, business performance, how-to's and more. Free download.
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Turn obstacles into opportunities: Five digital priorities of 2023

As organisations embrace 2023, it faces a deepening myriad of challenges, from inflationary pressures and
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