STRATEGIC
DIGITAL
THINKING
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Technology Trends to Watch Out for in 2017
01| INSIGHTS
Technology Trends to Watch Out for in 2017
Stephen Hawkins once said that the development in AI could spell the end of the human race. Technology would eventually become self-aware and supersede humanity as it develops faster than biological evolution.
We worked with the senior management team at CashManager to develop a brand strategy and relaunch their website.
How does a company stay relevant in an industry which has been massively disrupted by one of New Zealand’s biggest brands?
A small business accounting software firm was struggling to compete against a couple of much bigger players in the industry. They needed to reinvent themselves in a way that would appeal to potential customers, while making sure they were able to get the most out of the resources they had at their disposal.
STRATEGY
Market research
Competitor analysis
Strategy workshops
Brand positioning
Brand strategy
TACTICAL
Logo design
Custom illustrations
Website redesign
Site development
Brand guidelines
We partnered with the founder of Pixipic to turn a great idea into an exciting, viable reality.
We created and constructed a stunning and responsive website for Manukee, to generate interest and capture attention as they launched their new product.
We worked with the team at LookAt to develop a comprehensive digital strategy, then implemented it with a custom build and eye-catching web design.
We designed and built a visually arresting and unique website for designer tile brand Gallery 4 – giving it an industry-leading web presence.
WHAT
STRATEGY
We think strategically. Our work with you is driven by research and a full understanding of the market you work in. As a digital agency we believe in generating outcomes, not simply creating appearances. So our ideas are always backed with solid analysis to get you what you want, and more importantly, what you need.
WE
TACTICAL
We execute tactically. This means meeting briefs, hitting deadlines, and always keeping you in the loop. We take strategy as a foundation and build on it, ensuring we focus on your market, keeping you in tune with your audience and ahead of your competitors.
DO
Development
Websites and apps are only the beginning; we empower businesses to flourish through forefront thinking and digital enablement. Good digital development means continual growth and change, not remaining static.
Creative & Design
Where art meets science. Expanding what’s possible through cutting-edge thinking underpinned by sound strategy. Design isn’t just a stage, it runs through all our tactical steps, keeping your audience engaged and driving interaction.
Marketing & Lead Generation
You want your brand to captivate audiences. We keep you digitally agile
and use continual analysis to ensure you are on the right channels, at the right pitch, and targeting the right people to create presence and convert that into results.
Communications
Not just what you say, but how you say it, and who you say it to. Social media, email, and content wherever you need it. We tailor the message to your audience and the medium while making sure your brand has a recognisable voice.
Get in touch with us TO FIND OUT HOW WE CAN HELP YOUR BUSINESS
Industry News
Technology Trends to Watch Out for in 2017
Stephen Hawkins once said that the development in AI could spell the end of the human race. Technology would eventually become self-aware and supersede humanity as it develops faster than biological evolution.
7 months, 5 people and a whole lot of nudity. What is life really like at BBT?
Take a peek behind the curtain and see what’s been going on at the top of 1 College Hill. A whole lot of people, some exciting changes, team building, and boobs. It’s been an interesting few months.
Artificial Intelligence and the Future of Advertising
Stephen Hawkin once said that the development in AI could spell the end of the human race. Technology would eventually become self-aware and supersede humanity as it develops faster than biological evolution.
The art of saying sorry
Everyone makes mistakes (except Beyoncé). But when you’re a company, there’s an art to apologising for your errors so that you don’t end up losing customers. And it does not involve saying “We’re sorry you were offended.”
So you’re on the marketing team – Stop pretending you’re a designer
Everyone thinks they can be a designer. And that needs to stop. Here are five things designers wish people would quit doing, but are too polite to ask. Alternatively – here’s five ways to really piss off your designer.
Which social media platform is best for my business?
You could devote all your waking hours to running social media accounts, and you still wouldn’t reach all your potential customers. So when it comes to social media channels, which ones will give you the most bang for your buck?
