STRATEGIC
DIGITAL
THINKING
01
The Importance of Creating Original Content
01| INSIGHTS
The Importance of Creating Original Content
From the March edition of M2; Mike tells us about the importance of content creation for business.
We worked with the senior management team at CashManager to develop a brand strategy and relaunch their website.
How does a company stay relevant in an industry which has been massively disrupted by one of New Zealand’s biggest brands?
A small business accounting software firm was struggling to compete against a couple of much bigger players in the industry. They needed to reinvent themselves in a way that would appeal to potential customers, while making sure they were able to get the most out of the resources they had at their disposal.
STRATEGY
Market research
Competitor analysis
Strategy workshops
Brand positioning
Brand strategy
TACTICAL
Logo design
Custom illustrations
Website redesign
Site development
Brand guidelines
We partnered with the founder of Pixipic to turn a great idea into an exciting, viable reality.
We created and constructed a stunning and responsive website for Manukee, to generate interest and capture attention as they launched their new product.
We worked with the team at LookAt to develop a comprehensive digital strategy, then implemented it with a custom build and eye-catching web design.
We designed and built a visually arresting and unique website for designer tile brand Gallery 4 – giving it an industry-leading web presence.
WHAT
STRATEGY
We think strategically. Our work with you is driven by research and a full understanding of the market you work in. As a digital agency we believe in generating outcomes, not simply creating appearances. So our ideas are always backed with solid analysis to get you what you want, and more importantly, what you need.
WE
TACTICAL
We execute tactically. This means meeting briefs, hitting deadlines, and always keeping you in the loop. We take strategy as a foundation and build on it, ensuring we focus on your market, keeping you in tune with your audience and ahead of your competitors.
DO
Development
Websites and apps are only the beginning; we empower businesses to flourish through forefront thinking and digital enablement. Good digital development means continual growth and change, not remaining static.
Creative & Design
Where art meets science. Expanding what’s possible through cutting-edge thinking underpinned by sound strategy. Design isn’t just a stage, it runs through all our tactical steps, keeping your audience engaged and driving interaction.
Marketing & Lead Generation
You want your brand to captivate audiences. We keep you digitally agile
and use continual analysis to ensure you are on the right channels, at the right pitch, and targeting the right people to create presence and convert that into results.
Communications
Not just what you say, but how you say it, and who you say it to. Social media, email, and content wherever you need it. We tailor the message to your audience and the medium while making sure your brand has a recognisable voice.
Get in touch with us TO FIND OUT HOW WE CAN HELP YOUR BUSINESS
Insights
The Importance of Creating Original Content
From the March edition of M2; Mike tells us about the importance of content creation for business.
Make the Most of the January Slump
In the January edition of M2, the holiday period doesn’t have to slow your business down, in fact, use it to your advantage.
Maximise Your Marketing Efforts this Christmas
In the December issue of M2, we put our heads together to find ways you can maximise the silly season!
It’s Time to Get Social
How social is your business? It’s time to dust off the Facebook page you made several years ago, kick it back into gear and start talking to your customers!
Digital has changed everything and it’s only going to continue!
Over the last few years, everything has changed! The way we conduct business is drastically different from how we did it even five-years ago!
Your Reputation Precedes You
In May’s edition of M2, I talk about the importance of looking after brands digital reputation.
What has the Latest Facebook Scandal Taught us about Data Security?
From the April issue of M2, we discuss how the current Facebook scandal will affect how businesses shape their data security policies.
