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Applications have come a long way since their early days as slightly better mobile websites. With continued advancement in consumer digital devices, you’ll now be able to provide your staff and customers with an experience that pushes boundaries and redefine value propositions. We’ll help.
Before you begin designing and developing an app, you’ll need to be clear on its value to your customers or staff and how it plays into your digital ecosystem. A well-crafted app improves the ease of access for your users to your offerings, encourages repeat interactions, and even has the potential to change user habits and behaviours.
Mobile applications are iterative by design, not only in your development and testing phases but also ongoing to keep pace with operating system updates. Your digital roadmap, therefore, will need to stretch beyond launch but align your business strategy with emerging mobile device technologies and develop a feature pipeline.
At BBT, we’ve helped businesses strategise, design and develop apps that perform. Here are some starting points we recommend you think and do before embarking on your project.
The value propositions of your app and strategic alignment with your business model
User types, habits and desired digital behaviour and actions
App adoption and usage
Your digital brand
Data and analytics that can help with improvements
Your digital journey and touchpoints
Privacy and data security
There are just some of the words we use to describe our clients
When you’re ready to embark on your app development, we’ll be by your side. With a holistic approach and experience in creating Android and iOS apps that perform, we’ll strategise, build and derive value from your investment now and into the future. Once your app is ready to launch, we can help increase app downloads and use data analytics to continuously improve your user experience.