Turn obstacles into opportunities: Five digital priorities of 2023
As organisations embrace 2023, it faces a deepening myriad of challenges, from inflationary pressures and talent shortages to economic headwinds; the year ahead will be a test of resilience and agility.
To propel forward boldly, we’ve created an e-book outlining five digital priorities every business leader should consider to turn obstacles into opportunities.
The non-technical writing style of the e-book offers a summary and discussion starters for business innovation or renovations that can help the reader prepare for the future.
The five priorities
People | With the talent shortage expected to persist in 2023, how businesses engage current staff and attract new hires is more critical now than ever.
Topics discussed: Evolving staff intranet, Employee Experience (EX), reducing work friction.
Productivity | With talent shortage constraining growth and increasing the cost of operation, productivity will continue to be a challenge facing organisations in 2023. How do we improve productivity through digital?
Topics discussed: Human barriers to technology transformation, digital solutions to workplace productivity pain points.
Privacy | Data privacy is undergoing a paradigm shift causing ripple effects for all businesses. Whilst marketers might seem to be the most impacted, the changes in requirements of protection and management of customer data affect other roles like digital product owners, IT, and sales.
Topics discussed: First-party data, lead generation, and first-party data software comparison.
Personalisation | 80% of business leaders say that consumers spend an average of 34% more with a personalised experience (Twilio 2022 survey). However, in 2023 consumers will be expecting more than just emails with their names on them. How you can make personalisation meaningful whilst delivering for your business will depend on your goals, data strategy, and technology utilised.
Topics discussed: Ways to use first-party data for personalisation.
Performance | The average conversion rates for food and beverage websites in 2022 were 4%, for electronics and accessories were 2.1%, and for real estate in 2021, it was 2.6%. Of course, depending on the industry sector, geography, economy and seasonality, there will be variations in conversion rates, but one thing is clear – getting customers to visit your website is easy; the challenge is conversion.
Topics discussed: Conversion Rate Optimisation (CRO) and A/B testing.