Nurture your customer relationships in a new digital paradigm.

What works today might not meet your customers’ expectations tomorrow in the fast-evolving digital landscape. With continued changes in digital privacy, user behaviours, and increased competition and noise, you’ll need to be both savvy and bold to stay top of mind. Rethink the way you engage with your customers and create value with every interaction, we’ll help.

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Reach, resonate, react then repeat.

From the moment a prospect see’s your ad to becoming a customer, a series of carefully designed verbal and visual messages prompts, nudges, and relieves (or adds) friction to the experience. In a privacy-first digital ecosystem, how you interact with your customers is more critical now than ever.

Understanding how your audience engages with your messaging, actions taken onsite, and interactions with email automation, will help you paint a better picture of your customer engagement and relationship effectiveness. For example, if your product or service has a long path to purchase, combining digital analytics with sales efforts can help your team understand what customers value and increase conversion. With spam and data breaches at an all-time high, your customers’ trust and consent should be treated with care. Ensuring you add value with every interaction whilst maintaining your site security will need to be a priority – the unsubscribe button is only a click away.

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Your customer engagement, management and retention warm-up

At BBT, we’ve helped organisations from various sectors innovate and optimise customer engagement, management, and retention. Here are the starting points we recommend you think and do.

1

Review creative messaging for ads and landing pages and compare click-through rates (CTR) with drop-off rates

2

A/B test landing pages and email marketing

3

Review your digital touchpoints and diagnose functionalities with low usage to understand if here is a value proposition or accessibility issue

4

Competitor analysis with proactive responses to retain customers

5

Investing in data and site security

Cure Brain Cancer Foundation took engagement into the digital era

Cure Brain Cancer Foundation (CBCF) approached BBT with the challenge of revitalising its digital presence, engaging with its wider community, and enhancing touchpoints to create a best-in-class user experience.

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Turn your ambitions into actions; we’ll help

When you’re ready to rethink customer engagement, we’ll be your strategist. With a holistic approach and experience in creating digital transformations that perform, we can help make sense of your digital analytics, experiment and provide tangible directions to accelerate results. In addition, we can help design your new customer engagement and retention approach and build and implement the solution securely and at scale.