All Case Studies

The Neurological Foundation

New web platform
Best Award shortlisted

The Neurological Foundation funds vital research and ongoing education into neurological conditions. With a diverse audience engaging with the charity for a variety of reasons, they needed a website that was easy to navigate and a true representation of their brand and cause.

The Challenge

How do we engage with diverse and changing audience demographics?

The Neurological Foundation has a dedicated supporter base that donates regularly and is engaged in the charity's work and cause. However, for the foundation to continue its growth ambitions, it needed to attract an audience beyond its core supporters and make it easier for casual donors to give. Another challenge that needed to be resolved was the misconception that neurological diseases exclusively impact the elderly. With a wide range of education materials and engagement events, the new website needed to showcase this logically and easily.

View Live

The Approach

To create a performance-centric digital solution, the BBT team synthesised steering ideas that focused on what mattered most.

1

Discovery

With an older donor base, it's important the website was designed with their needs in mind. Reaching a younger and more diverse audience, and making it easy for academic researchers to learn about how they can apply for funding, were other top priorities.

Next: Audience engagement

2

Audience engagement

There are many reasons why someone may engage with the foundation. From learning about the different types of neurological diseases, and attending educational events, to donating or becoming a member, the user experience needs to ensure all users can easily find the information they need.

Next: Modular CMS

3

Modular CMS

With the high volume of content, campaigns and events, the web and marketing team at the foundation needs to have autonomy and enable their staff to change content and create landing pages without the help of developers. Our solution needed to be customisable and help the team to keep the designs and layouts consistent.

Design and Experience (UI/UX)

An experience designed for a changing demographic

To make the website easily accessible to the Neurological Foundation's core demographic, plus its ambition to reach a more diverse audience, we put ease of navigation with modern touches at the core of our UI and UX design.
Features like a large menu bar and buttons secondary menu on level two pages that show the key topics of level three and below help site users to clearly read and navigate the site.

We've added UI twists that reflect the foundation's fresh new brand, such as curved edges on events and content blocks and a randomised banner that features a 'brain teaser' of neurological trivia. In addition, the redesigned events page allowed users to look at key events by month and improved the visuals to entice engagement and registration.

Development

An enabling and guided CMS

With the priority of enabling the team at the foundation to create and modify various types of pages, each with a specific layout style, our development team created a flexible and guided CMS. We started with templates that provide structure followed by modules that allow easy customisations. From marketing to events, we kept the range of web admins in mind and added brand guidelines within the CMS to help their staff keep the style consistent.

With 45.8% of all web traffic in New Zealand on mobile phones (Statista, 2021), we added screen responsive features that make visiting the website on the go a breeze. From a sticky navigation menu that minimises as the user scrolls down but reappears in full when scrolling back up to secondary menus that automatically turn into drop-down buttons, the website's content is kept front and centre.

New Web Platform

Impact

$

Website for changing demographics

The new website was received with glowing feedback, both internally and externally. The user experience has been dramatically improved, and the brand is one step closer to achieving its mission of becoming one of New Zealand's leading charities. We were also named as finalists in the Designers Institute of New Zealand Best Awards in the Large Scale Websites category.

View all case studies