CURE BRAIN CANCER FOUNDATION
New digital platform
Advanced fundraising capabilities
Content management system
The not-for-profit sector in Australia is large, diverse, and competitive. With more than 600,000 organisations, including approximately 5,000 trusts and foundations (1), it was important for CBCF to continue telling their stories and foster strong relationships with donors and stakeholders. CBCF's existing website was outdated and did not have the required capabilities to allow the foundation to grow. They were looking for a digital solution that could adapt and develop with the foundation and be implemented over time while also having the features needed to support their community.
With a wealth of content and engagement opportunities, we designed the user interface to provide easy wayfinding. We used the personas developed during discovery to create a secondary menu that displays intent based directory, while the main navigation bar provided standard page categories and information. Each user intent was assigned a colour that helped to be a visual bookmark, and meta navigation was added to promote standalone campaign and event pages. Finally, we provided guidance on the photography style that will work well with the web UI whilst showing the energy and vibrancy that is on-brand.
Our development team started with a review of their digital operations, created a roadmap for their requirements, and planned the roll-out in stages. We found that while there were existing CRM and Financial Accounting systems in place, they were separate from one another, so we needed to build an API infrastructure to ensure a seamless customer experience. We delivered an outright overhaul and created a new website that integrated all of their systems and ensured minimal backend administration for CBCF. In addition, we included several features to benefit the community, such as eCommerce donation capabilities, educational guides,
events calendars, and customer portals for users to log in and see their donations, events and fundraisers with the charity. CBCF has a well-engaged community of active supporters, and we developed an individual and team-based fundraising system. When groups of people fundraise for a specific cause or campaign, they can create individual shareable pages to promote their participation, collect donations, and have the amount contributed to the team page. As the individual or team gains traction, they earn badges and celebrate their success on the leaderboard.