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Blitzsurf

  • UI Design
  • eCommerce
A small business based in Gisborne with a strong local reputation, was facing challenges with their outdated ecommerce website not meeting SEO standards. They had the capacity to ship products all over the country, but their current website lacked features that could foster business growth. They wanted to lean into the digital, but with a limited budget, they wanted to find an off-the-shelf solution.
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The challenge

Their original website was audited by an SEO company and failed to meet the standards and lacked the features to support the digital and business growth the client was after. Their content management system was outdated and hindered their ability to enhance user experience and online visibility. It was important to build a robust ecommerce website that would support business growth and meet the client's budget.

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UI Design Website Development
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The goal

Our goal for Blitzsurf was to set up a strong foundation that would support their business growth in the long term. We needed to build the website on a CMS that could improve and develop their online visibility, customer experience and SEO in the long run, while sticking to their budget. A strong foundation ensures longevity and support for future growth.

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The approach

We worked with the client to understand their business needs and objectives. Being a small business with a strong local reputation in Gisborne, they aimed to expand their online visibility and reach a broader audience. We also held discussions with the SEO company to understand their strategic recommendations to optimise the website. Our approach involved working closely with Blitzsurf to ensure we stayed aligned to our goal and budget.
1

Discovery

Our process began with a comprehensive workshop to identify and understand Blitzsurf’s identity and needs. We worked with the SEO company to gain a deeper understanding of what needed to be done to ensure that the customer journey and SEO strategy was aligned.
2

Design and Development

Given the budget constraints, we selected Shopify as an affordable option for a CMS that would meet their needs and develop with their business. We created custom designs to match Blitzsurf’s branding and business goals.
3

UX UI

It was vital for us to focus on the UX UI for a product-centric website. We needed to ensure that the website supported the growth ambitions of the business.
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Impact

Impact

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A solid platform for growth
With the new website, Blitzsurf has surpassed their previous revenue levels. The new website provided a strong ROI and laid a robust foundation for future growth. Collaboration with the SEO company continues to enhance the site's performance over time.

The story continues

Blitzsurf's journey is ongoing, with the new website serving as a solid platform for continued growth. The strategic integration of live surf WebCams has driven significant traffic, and insights from traffic behaviour are being leveraged to optimise the site further. With a strong foundation in place, Blitzsurf is well-positioned to achieve sustained business growth and digital success in the medium to long term.
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