A website is more than a website; it is your 24/7 store, a place to engage and motivate your audience, and the showcase of all your digital touchpoints. If you’re not a cookie-cutter business and a website from a template just won’t do, then we invite you to our kitchen and create something that’s truly yours; we’ll help.
When designing a website, the biggest thing to ask yourself is, “what are we really trying to achieve?”. Too often, businesses look at aesthetics first or begin content creation without understanding how the site will help their organisation achieve their current and future goals. For example, will your website be predominantly a touchpoint that enables sales (leads generation or e-commerce), to ease workloads by providing customers or staff access to personalised information (portal), or to educate and influence a specific audience (informational)?
When trying to understand the objectives of a new website, also note the difference between your desired business outcomes and what the customer values. Clearly defining what pain points the website will ease for your customers and how their actions on site can contribute to your business priorities will help set you up for success.
The Neurological Foundation funds vital research and ongoing education into neurological conditions. With a diverse audience engaging with the charity for a variety of reasons, they needed a website that was easy to navigate and a true representation of their brand and cause.
When you’re ready to start your website project, we’ll be by your side. With a holistic approach and experience in creating technology-agnostic website solutions that perform, we’ll strategise, build and derive value from your investment now and into the future.