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Feimso

UI Design
eCommerce

Pre-seed and eager to get their concept out there, Feimso had a bold mission to seamlessly merge fashion, social media, talent networking, and eCommerce. They had the vision but needed the right partner to bring it to life, a partner who could not only guide them through the tech but could also commercially understand and prioritise the approach for the MVP to maximise value and raise capital.

The Challenge

Feimso faced a significant challenge in finding a partner who could come in and own the tech. Without the budget to “do it all” this project required balancing user needs, capital expenditure, and essential features for the MVP. It was crucial to ensure that the platform was built on a strong foundation that could support its future growth. Strategically prioritising what was needed to create a scalable, high-impact platform from the get go.

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UI Design Mobile app development Digital strategy

The goal

Our goal for Feimso was to prove a product in the market that had both their vision and the capacity to raise capital for their future growth. This meant we needed to create a fully functional fashion focused social and ecommerce platform, that users could interact with, making it something tangible and not just an idea. This demanded innovative thinking and new approaches to seamlessly integrate the platform's needs.

The Approach

By putting users at the forefront, we've designed a digital experience that sparks connection, creativity, and commerce. Our approach involved extensive discovery work and alignment with our goal. Through robust discussion, we identified what would truly add value to users and the product at this stage. Separating the must haves from the nice to haves.

1

Discovery

We worked closely with the client to gain a deeper understanding of their users' needs and the desired functionalities for the platform. Being a startup, it was the juggle between the upfront investment and building a product that proves market fit. This balancing act is never easy, so we conducted numerous workshops with the client and held discussions with industry experts to ensure we were putting our best foot forward.

2

Social Media

Through discovery, we learned that ecommerce platforms may be common, but there was a unique opportunity to create a space where users could not only sell products, but also build and showcase their brands. With the ability to post and interact through likes, comments or shares, we could create a platform that was new to the market. An approach that fosters an online community while seamlessly integrating ecommerce and brand development.

3

eCommerce

We identified a significant demand for both selling and renting within the fashion industry. On Feimso, users can list products for sale or rent, as well as market their services. This functionality empowers users the opportunity to build a business and empowers them to maximise their business opportunities. This approach not only facilitates transactions but also nurtures entrepreneurship and innovation within the fashion industry.

4

Gamification

To enhance user engagement and encourage active participation, we introduced gamification elements to the platform. Each user earns points for sharing content, interacting with others, and selling products. This point system was designed to create a sense of achievement and motivation, making the experience both enjoyable and rewarding. Increasing user activity, all while fostering a vibrant and interactive community, driving higher engagement and loyalty.

Design and UI

For the Feimso app, we took a user-centric design approach, prioritising simplicity and clarity. By focusing on people and fashion, the interface is simple but inviting, with a clean aesthetic that guides users through the various functionalities. As users interact with the platform, we're able to take the data as insights to inform iterative design enhancements, ensuring an intuitive and seamless experience that will evolve to meet the needs and behaviours of users.

Impact

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Market validation & growth

Now in its beta phase, with hundreds of users actively sharing content, interacting with each other, and utilising the marketplace to sell and rent clothing. The platform continues to grow daily. Since their soft launch, they have amassed a 4000 social media following across Facebook and Instagram. Followers rave about the ease of selling and renting fashion pieces, and local fashion brands are signing up to showcase and sell their collections. This positive reception underscores the app’s potential as we prepare for a larger launch.

The story continues

The team at Feimso are currently in the middle of raising capital to continue to develop the platform further. We will be right there beside them ready to take the next step on their journey

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