STRATEGIC
DIGITAL
THINKING

My-Books

My-Books

Website redesign and development, communications

When you’re a business which wants to reach new potential customers, how can you get decent traction?

My-Books uses free software to create books, cards, calendars, and canvases from customers’ digital photographs – this allows customers to get their hands on their digital photographs in a tangible way. My-Books wanted to increase their brand presence and attain more customers in a genuine and engaging manner. They also needed to figure out how to best reach their target audience – in fact, having never done a social campaign, they weren’t quite sure who their target demographic were.

STRATEGIC

Digital strategy
Social strategy

TACTICAL

Game development
Custom CRM development
Marketing automation
Social advertising
Google display advertising

What we did
for them

Creative and Design

We sat down with the My-Books team to figure out how they envisioned themselves interacting with their customers, then we got creative. We designed a game which ran through the My-Books Facebook page and collected emails in return for a chance to spin the wheel and win prizes.

Development

Our developers built the game to work in conjunction with Facebook and ensured the prizes were won randomly. We built a small Customer Relationship Management (CRM) system to handle the new email addresses, and automated follow-up emails to the new sign-ups.

wheel
mybooks_pc

The six-week campaign netted over 5,300 new emails for the My-Books database, and received over 110,000 page impressions.

Communications

We wrote and sent eDMs to customers who were already on the My-Books database, letting them know about the competition and encouraging them to share it with a friend. We promoted the game on social media, and communicated with other Kiwi brands to supply the prizes for the competition.

Lead Generation

We advertised the campaign through the Google Display Network and used Facebook advertising to link interested users to the campaign.

The Results

The six-week campaign netted over 5,300 new emails for the My-Books database, and received over 110,000 page impressions. The My-Books website similarly prospered, with 1,800 clicks from the game to the site. Beyond the raw numbers, My-Books was able to find out who makes up their target audience – 75% of those who interacted with the game were female and most were between 25 and 44. This means My-Books are now able to target this demographic as they move forward with their marketing strategy.

5,300

PEOPLE ADDED TO
THEIR DATABASE

110,000+

PAGE IMPRESSIONS

1,800

CLICKS REDIRECTING
TO THE WEBSITE

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