What we did
Creative and Design
We sat down with the My-Books team to figure out how they envisioned themselves interacting with their customers, then we got creative. We designed a game which ran through the My-Books Facebook page and collected emails in return for a chance to spin the wheel and win prizes.
Our developers built the game to work in conjunction with Facebook and ensured the prizes were won randomly. We built a small Customer Relationship Management (CRM) system to handle the new email addresses, and automated follow-up emails to the new sign-ups.