INSIGHT

Millbrook Resort is New Zealand’s leading five-star resort located in Queenstown and framed by the Remarkables Mountain Range. As a multi-award winning resort with countless amenities they wanted to be able to clearly display their ethos and represent the Millbrook experience to prospective guests. 

However, their website did not robustly reflect this dynamic and as their competition was rapidly increasing online their market share was under threat. We signed on to partner with them from a digitally strategic standpoint to help them further establish their brand online, create a digital roadmap and solidify their place as a leader in the luxury resort industry.

CLIENT

Millbrook Resort – Queenstown

INDUSTRY

Hospitality

WE HELPED WITH

UI & UX Design, Digital Strategy, SEO, Web Design, Web Development, Customer Journey Strategy

IMPACT

By putting data first, we helped Millbrook better understand the value of digital. Amplifying their presence online through data-lead changes that saw a significant increase in business value. 

Between 2019 and 2020 we saw a 94% increase in website visitors and a 69% increase in bookings revenue for Millbrook. 

Additionally, coming out of COVID in early 2021 we saw an increase in domestic website traffic and spending which was a great sign for local tourism. We also led them through their relaunch into Australia which was a success resulting in increased website traffic and revenue.

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Talk to us about your next project

09 215 6309
kiaora@bbtdigital.com