What we did
We came up with a strategy to promote the Häfele brand to a wide range of people in a way that was still connected to the products. The sub brand “Fresh Cuts by Hafele” was created and we designed all the logos and collateral to bring the sub brand to life.
We set up a Facebook page, Fresh Cuts by Häfele, and managed it – publishing recipes from around the web. We picked recipes around a weekly theme, like cuisine from specific countries, baking, and drinks. Publishing up to eight posts a week we boosted one post per weekend, targeting New Zealanders.
To grow visibility quickly, we ran a paid advertising campaign on Facebook, inviting further people to like the page.