Insight

As one of New Zealand and Australia’s largest clothing retailers, EziBuy know a thing or two about fashion. But men are notoriously tricky customers, looking for clear guidance when they shop. EziBuy saw a gap in their men’s offering and acted upon it.

The vision was a clothing brand that would speak to us all. The modern working professional. The dad on the beach with his kids. The Friday night beers with the boys. Different lives, but the same need for clothing that fits their lifestyle.

CLIENT

EziBuy

INDUSTRY

Online Retail

WE HELPED WITH

Branding, Visual Identity, Brand Application

Idea

BBT’s challenge was to launch a menswear brand that spoke to men from both walks of life.

We took EziBuy’s vision, and surveyed the market. The answer was simple. Men were calling for a new brand, one that dealt with different aspects of modern manhood. Jimmy & James was born.

The stories of two different men, who trod different paths, but wore the same brand. A new logo, a new tone of voice, and a new style of branding. 

Impact

Jimmy & James saw EziBuy successfully take a stylish new menswear brand to the market.  

Fulfilling the brand’s need to strengthen their menswear offering, the ultimate impact is you have probably seen the Jimmy & James brand in your office or at your favourite Sunday morning spot and thought ‘I like that’.

LIKE WHAT YOU SEE? GET IN TOUCH WITH US TODAY.

Ezibuy