INSIGHT

How does a company stay relevant in an industry that has been massively disrupted by one of New Zealand’s biggest brands?

CashManager are a small-business accounting software firm who have been in the New Zealand market for over 20 years. With their industry becoming more crowded and more competitive, they needed to take action. CashManager needed to reinvent themselves in a way that would appeal to potential customers while making sure they were able to get the most out of the resources they had at their disposal.

CLIENT

CashManager by Accomplish

INDUSTRY

Accounting Software

WE HELPED WITH

Strategy, Brainding, Web Design, Development, Communications, Lead Generation, CRM Development

IMPACT

CashManager now have a brand the company can build from for years to come – one which is distinctly different to their competitors and attractive to their customers. We have contributed to a top line sales increase of 11% and the company has been able improve profitability by focusing investment on areas of greatest gain. Saving time and resources through automation of their processes.

They are now effectively communicating with their current customers and reaching more potential ones. In a very competitive industry CashManager is making strong gains as a small player, and has room and capability for growth.

Talk to us about your next project

09-930 6293
kiaora@bbtdigital.com

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CashManager