What we did
Creative and Design
Having been in the industry for so long, CashManager had grown and developed through sound business values and providing excellent customer support. However, their outward-facing brand hadn’t kept up, becoming tired and stale. We aimed our strategy at brand development – we sat down with them and went through a number of workshops to tease out the values and priorities that underpin their brand. We then did research on their competitors to help create a brand that was unique and distinct in the marketplace.
The result was a new name for their business – CashManager.
From there, we developed their new visual identity and applied it across all brand touchpoints. This included their website, business cards and print collateral, email templates, and signage that made them stand out from the crowd.