Technology is advancing at a rapid pace, this much we know. Augmented and virtual reality are poised and ready to add new dimensions to our lives, providing us with the opportunity to connect in authentic and immersive ways, irrespective of physical boundaries. The signs which point to the desire – and need – for these new technologies are here, so what’s next?
Last month, Facebook published a 28-page report detailing how AR and VR are evolving as part of their new Hello Future series. They covered where they see these technologies heading in terms of future applications, consumer interest, value, and more. You can access the full report here, but we’re going to break down some of the key points for you
Firstly, Facebook identifies the key factors driving the next phase of AR and VR development, and their predictions based on usage trends.
They look to past tech evolutions, such as mobile connectivity, which have followed the same trajectory which points to both AR and VR becoming substantially more prominent and practical in daily life in the near future. Specifically, Facebook states that 75% of business owners globally expect to be utilising AR and VR technology in some form by 2023, while spending on AR and VR will increase six fold.
They also point to the rise in eCommerce and online shopping as catalysts for the rise in user adoption and AR content being in high demand. AR and VR technologies present the opportunity to close the gap between online and in-store shopping experiences and already Facebook has seen more consumers looking to AR and VR tools maximise their product discovery and optimise the brand connection process. With 86% of survey respondents stating that they were open to brand-led features in AR and 78% stating that they find AR to be a fun way to interact with brands it’s no surprise that companies are looking to these new technologies to forge deeper connections with their customers.
Another interesting point to note is the data Facebook gathered surrounding people around the world’s increasing interest in AR and VR technologies. While there is not any data for New Zealand, Australia’s interest grew 38%, North America by an average of 56%, and Asia by an average of 274%.
Ultimately based on Facebook’s data, interest is growing in every market highlighting the fact that immersive technologies will play a significant role in future growth while opening up opportunities to connect with consumers and increase business awareness.
While we are not quite there yet, the future does look bright for the next stages of AR and VR usage which are some interesting factors to consider, and maybe even start factoring into your planning.
You can download the full ‘AR/VR: New dimensions of connection’ report here.