How to Choose a Digital Technology for your Transformation.


We’ve all heard that good artists copy, great artist steal. Or perhaps you’re more a fan of the saying “imitation is the highest form of flattery”.


Either way, it’s not that hard to justify taking your leads from someone else, even in business.


So you’d be forgiven for looking at what sort of digital tech other companies are adopting as a form of “how-to” when commencing a digital transformation within your own business.


But there’s a problem with that.


The thing about Digital Transformations is that they can look wildly different from company to company. 


And different companies will benefit from different digital technologies. 


This is because the term “digital transformation” itself, and all that it entails, is actually quite broad. 


The definition, according to, reads: “A digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements”.


And whilst the definition may seem rigid enough, consider all the variables:


  • The digital technologies you use will vary from business to business.


  • The “new or modified existing business procedures” will vary from business to business.


  • The change in culture and customer experiences will also vary from business to business.


The point is that digital transformations never look the same.


So what’s to be done?


Well, firstly – there are people whose entire career is built on determining how to best innovate within a particular organisation.


They’re called Chiefs Innovation Officers (CIO’s when time is of the essence).   


You’ve probably heard the term before, even if you’ve never hired one. With the increasing demand for businesses to innovate within the digital space, they are sort of a big deal right now.


But perhaps you aren’t in the position for a permanent hire. That’s fair. These are strange times.


That’s why there are companies that specialise in helping businesses with one-off innovations. We are one such company.


The point is, every organisation has different opportunities and will need unique solutions to take advantage of those opportunities.


Selecting the most effective digital technologies to best serve the transformation of your company will be key to your success. And that will be best addressed by connecting with someone who can take a specific analysis of your business.


That said, here are a few generalities to keep in mind:


Customers love a personalised experience.

This can be in the form of relevant product recommendations, remembering their details, or anything else that makes consumers feel like you are talking specifically to them. Data-gathering tech and AI is your key to achieving this in your business.


Businesses have typically seen more success by adopting a wider range of digital technologies. 

You should always be very careful when selecting which technologies you choose to adopt. Each one will take time to get used to, and will incur extra costs (which is why we recommend getting a specialist to help you pick them).

All that said, it’s been reported that companies who adopted a wide range of digital technologies tended to see more success in the long run. So get familiar with the range of digital tech available and always be considering what they could enable your business to achieve. 


Your ability to improve your customers’ lives is dependant largely on your business running smoothly on an internal level. 

With this in mind, always be looking for ways digital tech can enhance the experience of your staff.  Empowering your people to perform better at work will empowering your people to provide a better experience for your customers. 


And lastly, remember: Improving the lives of your customers is the goal. Any piece of tech you adopt should somehow directly contribute to this achieving this goal. 




digital transformation

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